Marketing@Dellers.com:
Following up per your last email, we’ve been hard at work at designing a cereal that should put us on the map in Europe. Doing research, we’ve identified that Valea Mierii, translated to “Honey Valley”, is known for its extensive forestry, and Apiaries. What better way to show respect for the town and its culture, then to have a cereal that celebrates that honey goodness that comes from bees? We’re proud to present: “Arkt-O’s!”
Doing some digging, we found some books talking about [ARKTOS], which seems to be some sort of bear, or honey creature that the locals would tell stories about. So, invoking classic imagery of bears and their love of honey, we thought a bear mascot would be a great way to get the local populus on board. We’ve attached a mockup design of the cereal box with the mascot, Arkty the bear, on the cover. We’d love to know what you think!
Attached: Arkt-O’s.jpeg
Martin@Dellers.com:
I LOVE IT! This’ll be perfect. People will love this weird little bear, and hopefully it’ll buy us some good press. I’m not fully sold on the name- I think some may have a hard time pronouncing it, but if you insist it’s important, we’ll run with it.
Case Log 3842: Arktos- The Deller's Factory Massacre 